Our community is increasingly complaining about getting repeated unsolicited phone calls, occurring at any time of day.
The first step in this battle against nuisance calls is to know your rights, so here’s our guide on cold calling to help you sort fact from fiction.
What’s cold calling?
Cold calling is the activity of calling someone to make a business solicitation, without being asked by the receiver to do so. This technique has considerably increased with the development of telecommunication technologies, making everyone having access to a telephone a potential target. A 2017 study estimates that 9 out of 10 landlines in the U.K. are bombarded with cold calls, even though half of them have subscribed to the Telephone Preference Service (TPS). Nuisance calls also affect 8 out of 10 mobile phones. British consumers approximately received 3.9 billion nuisance phone calls and texts the past year. Continue reading “Cold call plague: is it even legal?” »